SMIT
STREET
“The great luxury of my life is that I walk through my imagination everyday…So, I get to imagine things. I get to create them, I get to build them, I get to activate them, and make them happen. In my line of thinking, I don’t think there’s a greater gift you can have in life than to be able to turn your imagination into a reality everyone can enjoy.”
PROPERTY DETAILS
Location: Smit Street
Property size: 600 m2
Number of commercial spaces: 2
Commercial size: 150 m2 – 300 m2
Number of retail spaces: 2
Retail size: 100 m2 – 200 m2
SMIT
STREET
“The great luxury of my life is that I walk through my imagination everyday…So, I get to imagine things. I get to create them, I get to build them, I get to activate them, and make them happen. In my line of thinking, I don’t think there’s a greater gift you can have in life than to be able to turn your imagination into a reality everyone can enjoy.”
PROPERTY DETAILS
Location: Smit Street
Property size: 600 m2
Number of commercial spaces: 2
Commercial size: 150 m2 – 300 m2
Number of retail spaces: 2
Retail size: 100 m2 – 200 m2
THE STORY
In winter 2011 construction began on a bespoke new space for Nike South Africa overlooking the Mandela Bridge and the Johannesburg city skyline. In conversation with the then creative head, Kemi Benjamin, Play commandeered the architectural services of BD Studios and an incredible new cantilevered cube was suspended on the rooftop of the original 2-storey building on Smit Street.
The new purpose built Prefontaine Center would become the cultural epicenter of urban-chic and the precursor to the sneaker culture that still emanates throughout Braamfontein. Nike would go onto host 12000 runners for the Jozi Run – a 10km night run through the inner-city. The building continues to morph and currently plays host to a movie studio.
THE STORY
In winter 2011 construction began on a bespoke new space for Nike South Africa overlooking the Mandela Bridge and the Johannesburg city skyline. In conversation with the then creative head, Kemi Benjamin, Play commandeered the architectural services of BD Studios and an incredible new cantilevered cube was suspended on the rooftop of the original 2-storey building on Smit Street.
The new purpose built Prefontaine Center would become the cultural epicenter of urban-chic and the precursor to the sneaker culture that still emanates throughout Braamfontein. Nike would go onto host 12000 runners for the Jozi Run – a 10km night run through the inner-city. The building continues to morph and currently plays host to a movie studio.
