THE
Beach
“I have always wanted to have a beach in my city. When I was backpacking in Paris in 2002, I went to a popup beach on the river Sienne, and the concept always stayed with me.”
PROPERTY DETAILS
Location: Juta Street
Property size: 200 m2
Fully licensed
THE
Beach
“I have always wanted to have a beach in my city. When I was backpacking in Paris in 2002, I went to a popup beach on the river Sienne, and the concept always stayed with me. “
PROPERTY DETAILS
Location: Juta Street
Property size: 200 m2
Fully licensed
THE STORY
When I went to the London Olympics 10 years later, I was told to go and see the popup bar on the roof of Selfridges. I almost missed my plane getting there, and was unimpressed by what greeted me, but I remembered how inspired I’d been about the beach in Paris. The two ideas just came together and by the time I’d arrived home in Johannesburg, the idea of a rooftop beach was born.
“So I when I got back, I said, ‘We’re building a beach!’, and my office said, ‘you’re mad!’, and I said, ‘I know, but we’re still building one!’
“After much deliberation with my pedantic engineer, six layers of filters and three types of sand – 35 tonnes to be exact, were lifted by crane to the top of 68 Juta Street and Johannesburg had – for the first time in its history – a beach.”
The Beach is used as a pop-up venue for yoga and bespoke events.
THE STORY
When I went to the London Olympics 10 years later, I was told to go and see the popup bar on the roof of Selfridges. I almost missed my plane getting there, and was unimpressed by what greeted me, but I remembered how inspired I’d been about the beach in Paris. The two ideas just came together and by the time I’d arrived home in Johannesburg, the idea of a rooftop beach was born.
“So I when I got back, I said, ‘We’re building a beach!’, and my office said, ‘you’re mad!’, and I said, ‘I know, but we’re still building one!’
After much deliberation with my pedantic engineer, six layers of filters and three types of sand – 35 tonnes to be exact, were lifted by crane to the top of 68 Juta Street and Johannesburg had – for the first time in its history – a beach.
The Beach is used as a pop-up venue for yoga and bespoke events.
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