Play specializes in the redevelopment of commercial, retail, residential and entertainment properties that are activated by people, events and ideas. As Adam continues to reinvent the neighbourhood and spread his magic, he perpetually looks for ways to make a genuine impact – on place, on community-building and ultimately, aims to infuse the environment with energy and joy to all those who take ownership of their city and want to be inspired!

Our event venues

Host your next corporate or private function at one of our unique venues.

Play Braam boasts 7 different and iconic eventing spaces with views of Joburg city that you will not get anywhere else.

Find us here:

We are located in the heart of Braamfontein on the northern side of Nelson Mandela Bridge.

Location: 73 Juta Street, Braamfontein

Office hours:

Monday - Friday: 9 am - 5 pm

Saturdays and Sundays: Closed.