JUTA
STREET
“In 2010 I bought 73 Juta Street. With its 1970s concrete brutalism façade by one of my favourite South African sculptors, Eduardo Villa, the building was an obvious choice to continue an art-themed design story.”
PROPERTY DETAILS
Location: Juta Street
Property size: 7000 m2
Number of commercial spaces: 20
Commercial size: 132 m2 – 990 m2
Number of retail spaces: 6
Retail size: 50 m2 – 250 m2
JUTA
STREET
“In 2010 I bought 73 Juta Street. With its 1970s concrete brutalism façade by one of my favourite South African sculptors, Eduardo Villa, the building was an obvious choice to continue an art-themed design story.”
PROPERTY DETAILS
Location: Juta Street
Property size: 7000 m2
Number of commercial spaces: 20
Commercial size: 132 m2 – 990 m2
Number of retail spaces: 6
Retail size: 50 m2 – 250 m2
THE STORY
My vision was to repopulate it in a pretty unique way:
First, I decided to combine the existing parking lot with the 1st floor commercial office space through an amazing concrete cavity that we sawed open to create a new walkway. Occupant #1 – The Neighbourgoods Market with 4500 people on the opening day – a complete coup for the area!
Next was the ground floor retail space, which had been bricked up and used as conferencing facilities – turning its back on the public for 20 years. I opened it up entirely, exposing over 1000m/2 of glass fronted shops and restaurants, and for the first time, welcomed the public in!
I then sourced over 7000 m/2 of reclaimed parquet flooring and installed a herringbone pattern on every floor of the 13-story building to give it an old-school-new-age flavour. And, right on cue, incredible creative tenants signed up.
Finally, the rooftop venue – Thirteen – a throwback to an age of opulence and grandeur, was opened to huge fanfare.
THE STORY
My vision was to repopulate it in a pretty unique way:
First, I decided to combine the existing parking lot with the 1st floor commercial office space through an amazing concrete cavity that we sawed open to create a new walkway. Occupant #1 – The Neighbourgoods Market with 4500 people on the opening day – a complete coup for the area!
Next was the ground floor retail space, which had been bricked up and used as conferencing facilities – turning its back on the public for 20 years. I opened it up entirely, exposing over 1000m/2 of glass fronted shops and restaurants, and for the first time, welcomed the public in!
I then sourced over 7000 m/2 of reclaimed parquet flooring and installed a herringbone pattern on every floor of the 13-story building to give it an old-school-new-age flavour. And, right on cue, incredible creative tenants signed up.
Finally, the rooftop venue – Thirteen – a throwback to an age of opulence and grandeur, was opened to huge fanfare.
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